Strategies for the FutureThe potential of design as a strategy of economic innovation and social change will be in the focus of the successful cooperation between the MAK and departure, the creative center of the Vienna Business Agency. In a joint initiative, the MAK with its historic mandate as a site of encounter between “Art and Industry” and departure with the objective to integrate cultural and creative achievements into the city’s economy, activate an exchange of creativity and the economy in order to respond to the complex social, economic, and ecological challenges of our time.In doing so, the “design> new strategies” program series provides a platform to usher in new types of cooperations as the search for sustainable economic models calls for approaches that transcend boundaries between disciplines and traditional ideas of incompatibilities. Future-oriented models involve strategic partnerships in the areas of creation, research, and production. Design is seen as a strategy in itself, which as an intercreative practice helps conceptualize, communicate, and realize new cultures of products and services.The research laboratory for new fields of work in the creative industries—the StadtFabrik [City factory]—is a cooperation project between the Vienna Business Agency, Creative Center departure, and the MAK, curated by IDRV – Institute of Design Research Vienna. The objective of the StadtFabrik is to discover and visualize future urban potentialities. The topics of 2017 were NEW CREATIVE WORK, NEW SOCIAL WORK, and NEW SUSTAINABLE WORK will be undergoing thorough study. The MAK and the Vienna Business Agency are continuing their cooperation with CityFactory 2018. Within the framework of the CityFactory—in cooperation with the IDRV – Institute of Design Research Vienna—the Design Future Map Vienna will identify the potential for alternative forms of work, production, and consumption for a sustainable, future-oriented lifestyle in Vienna. MAK.at/cityfactory2018Project Management (Content):IDRV – Institute of Design Research Vienna: Harald Gruendl, Viktoria HeinrichMAK: Marlies Wirth, Curator, Digital Culture and MAK Design Collection,Janina Falkner, New Concepts for Learning, Assistance: Ivana Andrejic-Djukic, MAK Design CollectionVienna Business Agency: Elisabeth Noever-Ginthör (Head of creative center departure), Birgit Huber (Project Manager)
design new strategies
A Cooperation of MAK & Vienna Business Agency, creativ center departure
In the newly developed formats departure/ MAK d>link, d>lab, and d>nite, renowned international design experts will enter into an exchange with representatives of Viennas creative industry to interrogate, challenge, and shape relations between design, industry, and society. Different events will provide an opportunity of looking out together for new
possibilities, interfaces, cooperations, and, eventually, fields of activity.
#wiegehtveränderungA cooperation between the MAK and the Vienna Business Agency
The CityFactory is a real-time research lab for new fields of work in the creative economy, which focuses on discovering and visualizing future urban opportunities in Vienna. In cooperation with the IDRV Institute of Design Research Vienna and the Vienna Business Agency, under the hashtag #wiegehtveränderung [How does change work] it aims to identify sustainably proactive pioneers for positive change and give them a voice. The format foregrounds networking and activating Viennas creative scene, as well as fostering interdisciplinary exchange.
The focus is not so much on merely describing or presenting projects that have already been completed (and are no longer accessible) but rather on visualizing strategies and tools that facilitate change. What is important is how already proven strategies and projects can be used for future interventions. What can we learn from them? How can we create a foundation that allows as many people as possible to participate and be motivated? And above all, how does change work?
Recipes for change
Recipes or implementation potentials for change in the City of Vienna will be distilled from exemplary best practice projects and processed accordingly. Of prime importance are the various means and (cooperation) strategies by which, with whom, and to what degree the projects were realized in Vienna.
In the framework of a workshop, a group of designers working with resilience researcher Harald Katzmair will identify and highlight points of leverage at which pressure should be applied to initiate sustainable change. The workshop will focus on the way the citys different potentials mutually influence each other and on the roles that creative professionals can play in ultimately bringing about change.
Motivating, activating, and pooling incentives
The intention is thereby to create a snowball effect that will activate, motivate and network the Viennese creative scene from within, highlighting the (diverse) means by which it is possible to change existing systems and showing how people can participate in this process themselves. For the recipes for (positive) change are designed to motivate people to initiate projects in the city themselves and make change possible, even on a viably small scale.
Project Management (Content):
IDRV Institute of Design Research Vienna: Harald Gruendl, Viktoria Heinrich
MAK: Marlies Wirth, Curator, Digital Culture and MAK Design Collection,
Janina Falkner, New Concepts for Learning, Assistance: Ivana Andrejic-Djukic, MAK Design Collection
Vienna Business Agency: Elisabeth Noever-Ginthör (Head of creative center departure), Birgit Huber (Project Manager)
Tue, 28.03.2017, 6.00 PM
MAK DESIGN SPACE
design> new strategiesStadtFabrik (City factory)
#3 FUTURE PRODUCTION: THE WORKSHOP
Co-Creating for a Circular Economy: Challenges and Opportunities
Wed, 19.10.2016, 12.00 PM–6.00 PM
MAK Columned Main Hall