On the occasion of the MAK’s anniversary year, the exhibition EXEMPLARY: 150 Years of the MAK – From Arts and Crafts to Design invites you to an inspiring encounter with protagonists and exhibits from the long-standing history of the MAK, as well as
with contemporary design pioneers. Who or what was exemplary in the past, and where can we find (role) models today?Historical figures associated with the MAK and their effect on the development of its collection provide the introduction
to this examination of the original idea for an exemplary sample collection for innovative arts and crafts. By exhibiting
and providing so-called models as well as in the resulting interplay between tradition and the present, the founders of the
k. k. Österreichisches Museum für Kunst und Industrie (now the MAK) saw an opportunity to raise the standards of taste and
quality in objects. As times have changed, they have been affected by industrialization and mass production, new technologies
and materials, changing markets, digitalization, and not least by the emergence of a comprehensive understanding of design.
This has led to a vast social change, whichhas even been calling into question the selfconception of museums in general and of the MAK in particular. Despite this, guidance
is nevertheless necessary in our increasingly complex everyday lives. Hence, design takes on a significant role as a driving
force for change in the 21st century.As places where design is debated now and will be debated in the future, what is the duty and purpose of museums of applied
arts? Which themes are relevant to everyday life? Which objects should be collected? And in what way and for what purpose?
The MAK poses these questions to preeminent contemporaries and renowned pioneers from the fields of creativity and research;
among them are Jan Boelen, Hilary Cottam, Lidewij Edelkoort, Konstantin Grcic, Gesche Joost, Hans Ulrich Obrist, Fiona Raby
and Tony Dunne, as well as Stefan Sagmeister and Sabine Seymour. They have been invited to create a modern exemplary collection
and to discuss it with a “muse” of their own choosing. These exemplary viewpoints enter into a dialog with forebears in the
MAK’s history and with exhibits from the museum’s collection, which comprises over 600,000 objects in addition to the library
and archive. A stimulating dialog, which not only looks to the past but also to the future. History of the MAK >>Guest Curator Tulga BeyerleMAK Curator Thomas Geisler, Design Curator, MAK Design CollectionExhibition design, graphic design Lichtwitz Leinfellner visuelle Kultur KG
Exhibition150 Years of the MAK
150 Years of the MAK from Arts and Crafts to Design
Wed, 11.06.2014–Sun, 05.10.2014
Thu, 10.7.2014, 5 p.m.
Curatorial Guided Tours
Sat, 27.9.2014, 11 a.m.with Tulga Beyerle, Director of the Kunstgewerbemuseum [Museum of Decorative Arts] in DresdenWed, 25.6.2014, 5 p.m.
Wed, 17.9.2014, 5 p.m.with Thomas Geisler, Curator, MAK Design Collection
Guided ToursSat, Sun, 2 p.m.
Video-InterviewsAt the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate
the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding
the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they
will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject. >>
Trend SeminarTue, 10.6.2014, held in EnglishMAK-Lecture Hall, Weiskirchnerstrasse 3, 1010 ViennaLidewij Edelkoort presents
embryonic. the dawning of a new age. autumn/winter 15-16
Program12.30–1.00 p.m., registration1.00–2.30 p.m., embryonic. the dawning of a new age2.30–3.00 p.m., break with snacks3.00–4.00 p.m., architecture & sesign. 2016 & beyondFind more information hereRegistration: (please register in advance; registration is possible at the door)attendance fee € 290