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6.6.2012—7.10.2012
Lower Exhibition Hall
The goal of MADE 4 YOU is to demonstrate and communicate design as a strategic and holistic way of finding and creating sustainable and successful solutions and experiences, and to convey at the same time that design as a cross-disciplinary profession requires a new level of public and private commitment, from education to politics and the economy. We also want to encourage peoplefirst and foremost creative talentsto become a part of this already global movement: Design for Change. Hartmut Esslinger, founder of frog design
The exhibition showcases more than 80 design examples from well-known studios and companies as well as from young design talents who present seminal social, ecological, and cultural innovations. Grouped into six everyday-life thematic areasMobility, Digital Convergence, Life and Fun, Life and Work, Health, and Survival MADE 4 YOU explores questions such as: How will we move from place to place in the future? How smart are the technologies of tomorrow? What will we continue to enjoy? What can make work and everyday life easier for us? How can we create health-care systems for all? What guarantees our existence and survival? The first major design show at the MAK under its new direction interrogates new tendencies and strategic approaches that work for positive change in the face of the big challenges confronting us. Seeing the exhibition is like a visit to an enterprise of the future, divided into three zones: Lobby, Factory, and Laboratory.
Guest curator Hartmut Esslinger (D/USA)
Curator Thomas Geisler, MAK Curator Design
Exhibition Design Vandasye (Georg Schnitzer, Peter Umgeher), 2012 MAK Designers-in-Residence
Projects Adiri, Amazon, Apple, Audi Design Team, Bene, Blackberry, BMW Group DesignworksUSA, Cardinal Health, Continuum, designaffairs, Deutsche Telekom, Doka, DynaVox, Dyson, ECOtality, Embraer, Ernst Beranek Design, ETON, Ford, frog design, fuseproject, Ganymed, GK Design Group, Herman Miller, I.C.I Design Institute, ID2 (dieAngewandte), IDEO, Institut für Entrepreneurship & Innovation (WU Wien), Institute of Design Research Vienna, Jawbone, Jimmyjane, Kawamura Gishi, Kikkoman, Kiska, KTM-Sportmotorcycle, Livescribe, MAM, Mapa, Mercedes-Benz Design, Millipore, Molten, NUK, Nussbaumer Design SAS, Opel, OXO, PearsonLloyd, Philips Design, PIEPS, Porsche Design, Renault Sport Technologies, Rosenbauer International, RWE, Sanyo, Sennheiser Siemens, smart, Smart Design, Spirit Design, Stadler Altenrhein, Stadt Wien Stadtentwicklung und Stadtplanung (MA 18), Taiwan Textile Research Institute, taliaYsebastian, tyromotion, WESTbahn, Whipsaw, Wiener Stadtwerke, WMF, Zumtobel Lighting
The exhibition showcases more than 80 design examples from well-known studios and companies as well as from young design talents who present seminal social, ecological, and cultural innovations. Grouped into six everyday-life thematic areasMobility, Digital Convergence, Life and Fun, Life and Work, Health, and Survival MADE 4 YOU explores questions such as: How will we move from place to place in the future? How smart are the technologies of tomorrow? What will we continue to enjoy? What can make work and everyday life easier for us? How can we create health-care systems for all? What guarantees our existence and survival? The first major design show at the MAK under its new direction interrogates new tendencies and strategic approaches that work for positive change in the face of the big challenges confronting us. Seeing the exhibition is like a visit to an enterprise of the future, divided into three zones: Lobby, Factory, and Laboratory.
Guest curator Hartmut Esslinger (D/USA)
Curator Thomas Geisler, MAK Curator Design
Exhibition Design Vandasye (Georg Schnitzer, Peter Umgeher), 2012 MAK Designers-in-Residence
Projects Adiri, Amazon, Apple, Audi Design Team, Bene, Blackberry, BMW Group DesignworksUSA, Cardinal Health, Continuum, designaffairs, Deutsche Telekom, Doka, DynaVox, Dyson, ECOtality, Embraer, Ernst Beranek Design, ETON, Ford, frog design, fuseproject, Ganymed, GK Design Group, Herman Miller, I.C.I Design Institute, ID2 (dieAngewandte), IDEO, Institut für Entrepreneurship & Innovation (WU Wien), Institute of Design Research Vienna, Jawbone, Jimmyjane, Kawamura Gishi, Kikkoman, Kiska, KTM-Sportmotorcycle, Livescribe, MAM, Mapa, Mercedes-Benz Design, Millipore, Molten, NUK, Nussbaumer Design SAS, Opel, OXO, PearsonLloyd, Philips Design, PIEPS, Porsche Design, Renault Sport Technologies, Rosenbauer International, RWE, Sanyo, Sennheiser Siemens, smart, Smart Design, Spirit Design, Stadler Altenrhein, Stadt Wien Stadtentwicklung und Stadtplanung (MA 18), Taiwan Textile Research Institute, taliaYsebastian, tyromotion, WESTbahn, Whipsaw, Wiener Stadtwerke, WMF, Zumtobel Lighting
Previous Image
Media
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
MAK Exhibition View, 2012
© MAK/Katrin Wißkirchen
MADE 4 YOU. Design for Change
MAK Exhibition Hall, 6.6.7.10.2012
FACTORY
© MIT Mobility Lab
Leveraged Freedom Chair (LFC), 2010: Testing in Kenya
Designed by Amos Winter, Jake Childs / Continuum & Jung Geun Tak / MIT Mobility Lab
FACTORY
© KISKA
Opel RAK e, 2011
Study for a lightweight electric vehicle designed by KISKA for Adam Opel AG
FACTORY
© Mapa GmbH, Germany
PATO, 2011
Tooth aid for babies and infants designed by taliaYsebastian (Juan Sebastián Gómez, Talia Radford) for NUK
ULF, 1993
© Porsche Design
ULF, 1993
Wiener Linien Ultra low-floor street car designed by Porsche Design for Siemens AG
Viaggio Comfort, 2008
© Siemens/Spirit Design
Viaggio Comfort, 2008
High-speed train designed by Spirit Design Brand & Innovation for Siemens AG
FACTORY
© GK Design Group
Eneloop Solar Charger, 2006
Solar Charger designed by GK Design Group for Sanyo
FACTORY
© GK Design Group
Kikkoman-Flasche, 1961
Dispenser for soysauce designed by GK Design Group-Founder Kenji Ekuan
FACTORY
© courtesy of fuseproject
Sayl Chair, 2010
Office chair designed by fuseproject/Yves Béhar for Herman Miller
FACTORY
© GK Design Group
Powered Voice, 2008
Ergonomic microphone-loudspeaker set designed by GK Design Group for molton
FACTORY
© fuseproject
JAMBOX, 2010
Wireless loudspeaker designed by fuseproject/Yves Béhar for Jawbone
Pablo® System, 2012
© tyromotion GmbH
Pablo® System, 2012
tyromotion GmbH computer-aided rehabilitation devices
FACTORY
© Taiwan Textile Research Institute
Color Changing Splint, 2011
Arm splint for children designed by Taiwan Textile Research Institute
FACTORY
© GK Design Group
Gait Solution, 2005
Lower leg orthosis designed by GK Design Group for Kawamura Gishi Co., Ltd.
FACTORY
© Whipsaw, Inc.
Merck-Millipore Muse Cell Analyzer, 2012
Automatic cell analyzer for medical laboratries designed by Whipsaw
FACTORY
© DynaVox Systems LLC
DynaVox Tango, 2007
Speech generator and communication aid for children and young people with speech impediments and learning disabilities designed by frog design
FACTORY
© Philips Design
Chulha, 2008
Low-smoke and low-tech indoor stove designed by Philips Design
FACTORY
© Spirit Design
Ox, 2010
Study for a lightweight tractor for developing countries designed by Spirit Design, developed with Vienna University of Technology and University of Natural Resources and Life Sciences Vienna
FACTORY
© Rosenbauer
Panther, 2005
Airport firefighting vehicle designed by Spirit Design for Rosenbauer International
FACTORY
© BMW Group DesignworksUSA
Sennheiser Earphones, 2010
Series of headphones and earphones designed by BMW Group DesignworksUSA
FACTORY
© I.C.I Design Institute Inc.
Kiss Series, 2009
Universal drinking cup caps developed by I.C.I Design Institute, Japan
FACTORY
© frog design
BLINKe Pedestal Charger, 2010
Electric vehicle charge station designed by frog design for ECOtality
FACTORY
© Westbahn/Spirit Design
WESTbahn, 2009
Shuttle and local rail traffic train designed by Spirit Design
FACTORY
© Courtesy of BMW Group DesignworksUSA
Legacy 500 Executive Jet, 2007
Interior of a business jet designed by BMW Group DesignworksUSA for Embraer
FACTORY
© TINA VIENNA
Smart City Wien, 2011
City of Vienna sustainable urban development and planning (municipal department 18)
FACTORY
© Ford Motor Company
SmartGauge mit EcoGuide, 2010
Energy efficiency for hybrid automobiles designed by Smart Design/IDEO for Ford USA
FACTORY
© Mercedes-Benz
F 125 Showcar, 2011
Research vehicle as a form and technology study for the future e-Mobility designed by Mercedes-Benz Design
FACTORY
© Mercedes-Benz
smart ebike, 2012
Electrical bicycle as a supplement to the smart mobility concept designed by Mercedes-Benz Design
FACTORY
© Deutsche Telekom AG
Deutsche Telekom Entertain , 2012
Range of convergent telecommunication products and software designed by Product Design Deutsche Telekom
FACTORY
© Smart Design
Endura Scrubs, 2009
Unisex OP clothing designed by Smart Design for Cardinal Health
FACTORY
© Smart Design
Good Grips Kitchen Tools, 1990
Ergonomic kitchen utensils designed by Smart Design for OXO
Gavari Semi-Acoustic Violin, 2007
© GAVARI/Maurizio Maier
Gavari Semi-Acoustic Violin, 2007
Design study for a 21st century violin designed by GAVARI
LABORATORY
© Alexander Wurnig
Dorian, 2010
Social Media application based on Oscar Wildes story designed by Alexander Wurnig, Nadine von Seelen and Harald Tremmel
LABORATORY
© Maurizio Maier
AquaIris, 2011
Concept for a portable water filter designed by Talia Radford
LABORATORY
© Joachim Kornauth
S-Quip, 2011
Concept for an emergency rescue drone designed by Lukas Pressler, Johannes Müller, Lukas Vejnik and Joachim Kornauth
LABORATORY
© Benjamin Cselley
Robo Hero Bugs, 2011
Concept for a game with self-learning robotic bugs designed by Benjamin Cselley
LABORATORY
© Anton Weichselbraun
Valentine 2.0, 2007
Concept for a retro-looking notebook based on Ettore Sottsass typewriter of the same name, designed by Anton Weichselbraun, Martin Zopf, Julia Kaisinger and Pia Weitgasser
LABORATORY
© Benjamin Cselley
Fit@work, 2010
Concept for a training office chair designed by Benjamin Cselley, Daniel Wyrobal and Dietmar Kolar
LABORATORY
© Anton Weichselbraun
Kaputt.R, 2008
Concept for a demolition robot designed by Florian Wille, Bernhard Ranner, Erol Kursani and Anton Weichselbraun
LABORATORY
© Maria Gartner, Alexander Wurnig, Marko Doblanovic, Boris Stanimirovic
Life NAVI, 2010
Concept for life management software designed by Maria Gartner, Alexander Wurnig, Marko Doblanovic and Boris Stanimirovic
LABORATORY
© Theresa Lobkowicz
Guardian Angel, 2009
Concept for a private flying surveillance device designed by Theresa Lobkowicz
LABORATORY
© Oskar von Hanstein
Safe Food Project, 2011
Concept for a kitchen instrument for making meat, designed by Oskar von Hanstein
LABORATORY
© Anton Weichselbraun
DiGuitar, 2009
Concept for a digital guitar designed by Anton Weichselbraun
LABORATORY
© Jessica Covi, Christoph Döttelmayer, Tamas Nyilanszky
Urban Performance, 2010
Concept for a digital game console in virtual environment designed by Jessica Covi, Christoph Döttelmayer and Tamas Nyilanszky
LABORATORY
© Christoph Döttelmayer
Dynamic Footwear HX1, 2010
Study for a high-tech sports shoe designed by Christoph Döttelmayer
LABORATORY
© Bernhard Ranner, Tobias Schlorhaufer
Model Machine, 2011
Concept for a multifunctional workbench for professional model making, designed by Bernhard Ranner
LABORATORY
© Gartner, Genov, Silberfeld, Strobl
Mobilysis, 2011
Concept for a mobile dialysis device designed by Maria Gartner, Dimitar Genov, Stefan Silberfeld and Nico Strobl
LABORATORY
© Helene Steiner, Nico Strobl, Lukas Pressler, Ania Pawlowska
Business Arm Prosthesis, 2010
Study for an arm prosthesis, designed by Helene Steiner, Nico Strobl, Lukas Pressler and Ania Pawlowska
LABORATORY
© Julia Kaisinger, Mathias Mayrhofer, Bilge Demirci, Xiulian Benesch and Niki Iranmanesh
Carrier, 2009
Concept for a robotic wheelchair designed by Julia Kaisinger, Mathias Mayrhofer, Bilge Demirci, Xiulian Benesch and Niki Iranmanesh
LABORATORY
© Oskar von Hanstein
Portable Lifesupport (COPD Relief), 2009
Concept for a mobile, interactive therapy device designed by Oskar von Hanstein, Benjamin Cselley, Lukas Pressler and Niklas Wagner
LABORATORY
© Maximilian Salesse, Lukas Dönz, Joachim Kornauth and Anton Weichselbraun
Gravity Phone, 2010
Concept for a Smartphone designed by Maximilian Salesse, Lukas Dönz, Joachim Kornauth and Anton Weichselbraun
LABORATORY
© Florian Wille
Mariposa, 2011
Concept for a digital, robotic companion for children designed by Florian Wille
LABORATORY
© Rudolph Stefanich
EDGE Mediaspace, 2010
Concept for an integrated multimedia space, designed by Rudolph Stefanich, Erol Kursani and David Pfluegl
LABORATORY
© Marko Doblanovic
Automotive Cockpit, 2008
Study for a cockpit console for cars designed by Marko Doblanovic
LABORATORY
© Jupin Ghanbari
Leonardo, 2011
Concept for a solar-powered airplane designed by Jupin Ghanbari
LABORATORY
© Christian Polonyi
Human Drive (HD2.0), 2010
Concept of a vehicle for train or plane passengers transfer, designed by Tamas Nyilanszky, Erol Kursani, Christoph Döttelmayer and Jilu Chen; Redesign by Martin Strohmeier, Boris Stanimirovic, Christian Polonyi and Madeleine Plass
LABORATORY
© Bernhard Ranner, Rudolf Stefanich, Anders August Kittelsen
ZEVS, 2010
Concept for an electric motorcycle designed by Bernhard Ranner, Rudolf Stefanich and Anders August Kittelsen