Show Off

Austrian Fashion Design

Contemporary fashion designed/made in Austria is the focus of the first comprehensive major exhibition on Austrian fashion design.

14.2.2020—30.8.2020

Lower Exhibition Hall

A time travel through fashion design in all its facets from the 1980s until today shows the wide spectrum of designers who are from Austria, work here, or were educated here in fashion. Embedded into a spectacular, spatial installation by architect Gregor Eichinger, SHOW OFF: Austrian Fashion Design makes the artistic work of creative disciplines tangible on multiple levels in the context of fashion.

Fashion as an object in the form of an item of clothing is presented by significant fashion statements by approximately 60 designers from the past four decades. The exhibition begins with Rudi Gernreich’s late work, whose designs from LA in the late 1970s revolutionized the global approach to fashion, and Viennese U-fashion with its stars at the time, such as Ledea Muard, Marc Thomas Merz, or Schella Kann. Viennese cult labels such as Wendy&Jim and fabrics interseason, “big player” Andreas Kronthaler, for the past two years part of the label “Andreas Kronthaler for Vivienne Westwood,” and the renowned younger generation—represented in the exhibition among others by Kenneth Ize—contribute to the formation of a multifaceted scene with an international standing. In her “Wiener Salon,” Susanne Bisovsky has been working on exceptional creations, which will be presented in the exhibition, since 1996.

Additionally, works by 30 photographers give insight into Austrian fashion photography. Documentaries on legendary and formative events, magazines, and interviews give an impression of the social and cultural perception of fashion as a phenomenon.

The unique education in fashion at the University of Applied Arts Vienna with its numerous international visiting professors completes the storyline of the exhibition. Starting with the innovation boost under rector Oswald Oberhuber in the early 1980s and the first “fashion professor” Karl Lagerfeld, followed by further top stars like Vivienne Westwood, Helmut Lang, Raf Simons, and currently Lucie and Luke Meier, the highlights of the internationally renowned fashion education at the “Angewandte” are presented.

SHOW OFF WITH MASK

After weeks in a sweat suit: Put on your coolest clothes and your most original mouth-nose protection. Make a selfie in the exhibition and post your fashion statement with the hashtag #MAKfashionmask on Instagram or send us an Instagram direct message via @mak_vienna.

A MAK jury will select 10 winners from all the photos posted and sent in, who will each receive an annual ticket and a MAK goodie.

Audioguide

Tour of the exhibition SHOW OFF. Austrian Fashion Design, read by actor Vincent Louis Lyssewski | Headphones can be purchased at the MAK Ticket Desk for € 1, soundcloud.com/makwien

Participating Designers

___fabrics interseason, AND_i , Andreas Kronthaler, Arthur Arbesser, ASSASYN, Atil Kutoglu, Awareness & Consciousness, Bless, BRANDMAIR, Carol Christian Poell, Carolin Holzhuber, Christoph Rumpf, Claudia Rosa Lukas, DEMIAN, Edwina Hörl, Eric Rainer, EVA BLUT, FATEEVA, Femme Maison, Flora Miranda, FLorian Jewelry, George Bezani, GON, Gregor Pirouzi, Hartmann Nordenholz, Helmut Lang, House of the very island’s, Jana Wieland, Karin Bergmayer, Kenneth Ize, Ledea Muard, Lena Hoschek, Leos, Ludwig Reiter, Macchu Picchu, Marc Thomas Merz, Marina Hoermanseder, Mark Baigent, Markus Strasser, Maximilian Rittler, meshit, Michaela Buerger, MICHEL MAYER, Modus Vivendi, Mühlbauer, Natalie Zipfl, ODEEH, pelican avenue, Petar Petrov, Peter Pilotto, Rani Bageria, Robert La Roche, rosa mosa, Rubin & Chapelle, Rudi Gernreich, SAGAN Vienna, Schella Kann, SEMI DEI, Sissy Pink, Sonja Bischur, SUSANNE BISOVSKY, Thomas Kirchgrabner, Ute Ploier, Wendy&Jim

Participating Photographers

Christian Anwander, Conny de Beauclair, Andreas H. Bitesnich, Anna Blau, Bela Borsodi, Michael Dürr, Marina Faust, Lukas Gansterer, Peter Garmusch, Irina Gavrich, Mark Glassner, Yasmina Haddad, Gerhard Heller, Anaïs Horn, Raphael Just, Jakob Lena Knebl, Bettina Komenda, Rudi Molacek, Markus Morianz, Stefanie Moshammer, Elsa Okazaki, Günter Parth, Bernd Preiml, Rafaela Pröll, Hanna Putz, Peter Rigaud, Markus Rössle, Elfie Semotan, Daliah Spiegel, Udo Titz, Helga Traxler, Esther Vörösmarty, Jork Weismann, Erwin Wurm, Wolfgang Zac, Maria Ziegelböck

Guest Curator: Ulrike Tschabitzer-Handler
Guest Co-Curator: Andreas Bergbaur
Scientific Advisor: Brigitte Winkler
Exhibition Architecture: Gregor Eichinger

Cooperation partner

Logo University of Applied Arts

Main Sponsor

Logo Steffl

Premium Media Partners

Media Partner

Logo Kurier

Kindly supported by

Logo intimissimi

Media

<BODY>MAK Exhibition View, 2020<br />SHOW OFF. Austrian Fashion Design<br />MAK Exhibition Hall<br />© Ditz Fejer/MAK</BODY>

MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© Ditz Fejer/MAK

Graphic design: brand unit, Photo © Henrik Blomqvist

<BODY>Schella Kann, leather outfit, FW 92<br />© Rudi Molacek</BODY>

Schella Kann, leather outfit, FW 92
© Rudi Molacek

<BODY>Marina Hoermanseder, <em>Hour Glass Vase 1, </em>FW 15/16<br />Model: Irma Spies<br />Styling: Nina Petters<br />Hair and Make Up: Patrick Glatthaar<br />Art Direction & Graphic Design: Esther Schwarz<br />Postproduction: px1 Berlin<br />Location: GDR museum apartment<br />© Stefan Armbruster</BODY>

Marina Hoermanseder, Hour Glass Vase 1, FW 15/16
Model: Irma Spies
Styling: Nina Petters
Hair and Make Up: Patrick Glatthaar
Art Direction & Graphic Design: Esther Schwarz
Postproduction: px1 Berlin
Location: GDR museum apartment
© Stefan Armbruster

<BODY>Carolin Holzhuber, <em>SYNCHRONICITY_SYNC 6</em>, Synchronicity FW 19/20<br />© Warren Du Preez and Nick Thornton Jones</BODY>

Carolin Holzhuber, SYNCHRONICITY_SYNC 6, Synchronicity FW 19/20
© Warren Du Preez and Nick Thornton Jones

<BODY>Susanne Bisovsky, <em>viennesechiccaoutchouc no. 2</em>, August 2014<br />© Wolfgang Pohn</BODY>

Susanne Bisovsky, viennesechiccaoutchouc no. 2, August 2014
© Wolfgang Pohn

<BODY>Marina Hoermanseder,<em> Bubble Vase 1, </em>FW 17/18<br />Model: Paulina King<br />Styling: Nina Petters<br />Hair and Make Up: Patrick Glatthaar<br />Art Direction & Graphic Design: Esther Schwarz<br />Postproduction: Maximilian Attila Bartsch<br />© Maximilian Attila Bartsch</BODY>

Marina Hoermanseder, Bubble Vase 1, FW 17/18
Model: Paulina King
Styling: Nina Petters
Hair and Make Up: Patrick Glatthaar
Art Direction & Graphic Design: Esther Schwarz
Postproduction: Maximilian Attila Bartsch
© Maximilian Attila Bartsch

<BODY>Carolin Holzhuber, <em>SYNCHRONICITY_SYNC 2</em>, Synchronicity FW 19/20<br />© Warren Du Preez and Nick Thornton Jones</BODY>

Carolin Holzhuber, SYNCHRONICITY_SYNC 2, Synchronicity FW 19/20
© Warren Du Preez and Nick Thornton Jones

<BODY>Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 18/19<br />© Juergen Teller</BODY>

Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 18/19
© Juergen Teller

<BODY>Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 17/18<br />© Juergen Teller</BODY>

Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 17/18
© Juergen Teller

<BODY>Arthur Arbesser, FW 17/ 18, LOOK 20<br />© Yannis Vlamos</BODY>

Arthur Arbesser, FW 17/ 18, LOOK 20
© Yannis Vlamos

<BODY>Arthur Arbesser, SS 19, LOOK 13<br />© Henrik Blomqvist</BODY>

Arthur Arbesser, SS 19, LOOK 13
© Henrik Blomqvist

<BODY>Arthur Arbesser, FW 19/20, LOOK 12<br />© Henrik Blomqvist</BODY>

Arthur Arbesser, FW 19/20, LOOK 12
© Henrik Blomqvist

<BODY>FEMME MAISON N° 10, Long Garden Dress, SS 18<br />© Sia A.P. Kermani / FEMME MAISON</BODY>

FEMME MAISON N° 10, Long Garden Dress, SS 18
© Sia A.P. Kermani / FEMME MAISON

<BODY>Peter Pilotto, FW 16, Look 04<br />© Dan Lecca</BODY>

Peter Pilotto, FW 16, Look 04
© Dan Lecca

<BODY>Peter Pilotto, SS 19, Look 38<br />© Dan Lecca</BODY>

Peter Pilotto, SS 19, Look 38
© Dan Lecca

<BODY>Rani Bageria, Rani Boots 2013–20<br />© Rani Bageria</BODY>

Rani Bageria, Rani Boots 2013–20
© Rani Bageria

<BODY>MAK Exhibition View, 2020<br />SHOW OFF. Austrian Fashion Design<br />MAK Exhibition Hall<br />© eSeL.at - Lorenz Seidler</BODY>

MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© eSeL.at - Lorenz Seidler

<BODY>Wendy & Jim (Helga Ruthner und Hermann Fankhauser), Portrait for Purple Magazine, 2018<br />© Luise Hardegg Brammertz</BODY>

Wendy & Jim (Helga Ruthner und Hermann Fankhauser), Portrait for Purple Magazine, 2018
© Luise Hardegg Brammertz

<BODY>FATEEVA x POTF – New Essentials: Game 6<br />DEF04 Sneaker, 2019<br />© POTF – Picture On The Fridge</BODY>

FATEEVA x POTF – New Essentials: Game 6
DEF04 Sneaker, 2019
© POTF – Picture On The Fridge

<BODY>Ute Ploier, MANMACHINE<br />© Günter Parth</BODY>

Ute Ploier, MANMACHINE
© Günter Parth

<BODY>AND_I, Maximus Skull Mask, SS 16, 2015<br />© Felix Vratny</BODY>

<BODY>AND_I, Triangle dress, RAW SS 20, 2019<br />© Felix Vratny</BODY>

<BODY>Rudi Gernreich, The Original Thong, 2019<br />Model: Kerolyn Soares<br />© Photo: Oliver Hadlee Pearch<br />Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern</BODY>

Rudi Gernreich, The Original Thong, 2019
Model: Kerolyn Soares
© Photo: Oliver Hadlee Pearch
Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern

<BODY>Rudi Gernreich, The Original Thong, Triangle Jacquard Knit Top, 2019<br />Model: Kerolyn Soares<br />© Photo: Oliver Hadlee Pearch<br />Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern</BODY>

Rudi Gernreich, The Original Thong, Triangle Jacquard Knit Top, 2019
Model: Kerolyn Soares
© Photo: Oliver Hadlee Pearch
Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern