2.9.2014—21.9.2014
MAK Forum
turnOn
Vienna/London, 2000
Design: AllesWirdGut & Ingrid Hora
Execution: Franz Walder
Material: Massive MDF; surface lacquered
Powered by electric motor
Weight: ca. 1.200 kg
Diameter: 310 cm

Created in 2000, the exhibit turnOn by AllesWirdGut aroused a great deal of attention internationally: intended as a critical prototype, it challenges both established conceptions of living and the construction industry’s predominant methods of production. As a vision of the home, it perpetuates the plastic and automaton utopias of the 1960s and calls attention to possibilities that cannot be measured in terms of their immediate utility value, but rather must first be realized by means of functional and technical optimization in the field of industrial production. In this way, turnOn is at the same time a theoretical model, which—analogous to technological developments in the automobile industry and the aerospace industry–advocates the continual optimization of designs, the concentration of their components, and their adaptation in line with new techniques in order to provide future users with more room for maneuver and more flexibility of use.

Curators: Marlies Wirth and Sebastian Hackenschmidt, Curator, MAK Furniture and Woodwork Collection