MAK Austrian Museum for Applied Arts / Contemporary Art
MAK & Gartenbaukino
The Forward Festivals gather the world’s leading minds in design, creativity, and communications, who provide visitors with
personal insights and success stories: whether at the conference, the festival’s centerpiece, at workshops, or one of the
numerous side events. Among the speakers at Forward Festival 2018 are the world-famous designer Paula Scher, architect practice
Snøhetta, photographer Boogie, designer and illustrator Gavin Strange, filmmaker Matt Lambert, and many more.
The festival’s slogan for 2018 is “construct––deconstruct,” which is also reflected in this year’s graphic design. Interplay
between elements of the Wiener Werkstätte and contemporary graphics is intended to show that, for every finished product,
there was always an alternative design. All sorts of prototypes are developed during the course of the creative process, which
never become fully developed designs or projects. This process of construction and deconstruction is illustrated in the new
festival design and portrayed interactively on the website. Further, some of the speakers provide an insight into their creative
process and present prototypes that were never previously seen in public.
Forward Lab in the MAK
The Forward Lab is the venue where “practical magic” takes place: at workshops, you can work interactively in groups on inspiring
examples and projects. Idea Camping Thu, 26.4.2018, 1 p.m., registration necessary>>
Admission only with a valid Forward Festival ticket. Detailed program and tickets atforward-festival.com