In his installation, Benjamin Hirte reacts to specific conditions and forms of presentation that he discovered in the MAK
Collection. His poetic and humorous staging allows ideas of the applied to also be perceived from subjective vantage points.
Objects and structures from various categories of both artistic and design output are brought together intuitively and orchestrated
within the space. Elements taken from found objects, standard utilitarian items and designer chairs from the MAK all flow
into Benjamin Hirtes sculptural production process. In the space, Hirte blurs the boundaries between museum exhibition
practice and an artists narration, functional display, archived objects and the inclusion of his own works. His dialog-oriented
experimental designs suggest not least the question of just who can learn from whom: the visitors from the museum, or the
museum from its visitors?
SICHTWECHSEL / NEW LOOK The NEW LOOK series invites four young Vienna based artists to produce an exhibition within the space of the MAK Study Collection
and relating to the specific question: What is applied art? This query plays an important and active role within
the work of many contemporary artists. The installations and strategies developed for NEW LOOK will be integrated as active,
participative contributions to the discourse aimed specifically at the re-conception of the MAK Study Collection, which is
set to reopen in 2014. For 2012 and 2013, solo exhibitions by Kathi Hofer, Kerstin von Gabain and Verena Dengler are planned.