Bicycling is the expression of a sustainable urban lifestyleand a city that favors cycling also favors a better quality
of life. It was under this motto that departure the Creative Agency of the City of Vienna staged a competition for ideas entitled CYCLING AFFAIRS: Smart Ideas for Cycling in the City. The best entries will now be presented at the MAK as part of the exhibition TOUR DU MONDE. Bicycle Stories (on exhibit until 6 October 2013), where they will provide the backdrop for an interdisciplinary workshop. How mobile is the urban society of the future? Do we imagine Viennas inner city as a CO2-neutral island where all inhabitants get from A to B in an optimal manner? How can bicycles integrate new and convincing
technologies in order to make them safer to ride while also being fun and assuming social functions? This workshop with MIT Media Lab designer Sandra Y Richter serves to identify and highlight design thinking methods in the
interest of developing a sustainable transportation concept for Vienna. To this end, development work during the workshop
will focus on scenarios and strategies that enhance sustainability. Research on and ascertainment of influencing factors will
be the main task, as part of which four possible scenarios for the future will be sketched out. In a further step, communication
and design strategies will be developed in the interest of making Velopolis 2025 reality.
Sandra Y Richter is a UX (user experience) designer and marketing researcher specialized in persuasive technologies for the urban realm. Her
work at the MIT Media Lab focuses on cutting-edge technologies for the dissemination of sustainable mobility solutions; current
projects include a folding electric vehicle and a persuasive bicycle. The US magazine Fast Company recently named her one of the 100 Most Creative People in Business for her research work in and around cities. This workshop is geared to students nearing graduation as well as those beginning careers in design and other creative fields
who enjoy working in an interdisciplinary context. Applications for this workshop (which is limited to 20 participants) should include a statement describing ones motivations (500 characters max.)
and must be sent by 9 September 2013 to departure.at. Participation is free. Any expenses for materials not provided by the workshop must be covered by the participant.
Program development Thomas Geisler, MAK Curator Design, Anne Zimmermann, conception and project management, departure the Creative Agency of the City of Vienna