Siggi Hofer, Susanne Jirkuff, Florian Zeyfang, Lisa Schmidt-Colinet, Alexander Schmoeger
Fri, 16.03.2001–Sun, 18.03.2001
MAK Center for Art and Architecture, Los Angeles, USA
Siggi Hofer presented "Americans," an installation of toys accompanied by collages on paper. The work engaged issues of dislocation,
alienation, displacement, and powerlessness, identifying American culture with consumerism.
Susanne Jirkuff examined consumer culture in her video work. She was interested in how the pervasive effects of mass media
and consumerism, accelerated by globalization, erased national and regional distinctions from our individual identities. She
considered the process by which cities and landscapes became the simulacrum of any city.
Florian Zeyfangs work in video critically addressed the euphoric, even utopian, expectations generated by technology.
Using deliberately low-tech means, Zeyfangs video for RAIN considered how digitalization and computer animation had
increased the expectations of film audiences for perfection, both visual and metaphorical.
Partners Lisa Schmidt-Colinet and Alexander Schmoeger presented subVERSION in L.A., an exploration of the relationship
of a citys architecture and its narratives. This project examined the ways in which myth has influenced actual space
in the city. Using the missing letters LAND from the original Hollywood-Land sign, the architects inverted a one-to-one
model of the sign to create a condensed topography of the cityscape within the gallery space.