Exhibition

SHOW OFF: Austrian Fashion Design

Fri, 14.02.2020–Sun, 30.08.2020

MAK – Museum of Applied Arts

Contemporary fashion designed/made in Austria is the focus of the first comprehensive major exhibition on Austrian fashion design. A time travel through fashion design in all its facets from the 1980s until today shows the wide spectrum of designers who are from Austria, work here, or were educated here in fashion. Embedded into a spectacular, spatial installation by architect Gregor Eichinger, SHOW OFF: Austrian Fashion Design makes the artistic work of creative disciplines tangible on multiple levels in the context of fashion.
 
Fashion as an object in the form of an item of clothing is presented by significant fashion statements by approximately 60 designers from the past four decades. The exhibition begins with Rudi Gernreich’s late work, whose designs from LA in the late 1970s revolutionized the global approach to fashion, and Viennese U-fashion with its stars at the time, such as Ledea Muard, Marc Thomas Merz, or Schella Kann. Viennese cult labels such as Wendy&Jim and fabrics interseason, “big player” Andreas Kronthaler, for the past two years part of the label “Andreas Kronthaler for Vivienne Westwood,” and the renowned younger generation—represented in the exhibition among others by Kenneth Ize—contribute to the formation of a multifaceted scene with an international standing. In her “Wiener Salon,” Susanne Bisovsky has been working on exceptional creations, which will be presented in the exhibition, since 1996.
 
Additionally, works by 30 photographers give insight into Austrian fashion photography. Documentaries on legendary and formative events, magazines, and interviews give an impression of the social and cultural perception of fashion as a phenomenon.
 
The unique education in fashion at the University of Applied Arts Vienna with its numerous international visiting professors completes the storyline of the exhibition. Starting with the innovation boost under rector Oswald Oberhuber in the early 1980s and the first “fashion professor” Karl Lagerfeld, followed by further top stars like Vivienne Westwood, Helmut Lang, Raf Simons, and currently Lucie and Luke Meier, the highlights of the internationally renowned fashion education at the “Angewandte” are presented.

AUDIOGUIDE

Tour of the exhibition SHOW OFF. Austrian Fashion Design, read by actor Vincent Louis Lyssewski  | Headphones can be purchased at the MAK Ticket Desk for € 1 
soundcloud.com/makwien

 

KURIER-DAY AT THE MAK 

 

With the KURIER "under your arm" you will receive free admission to the exhibition at the MAK on Saturday 18 July 2020 from 10 a.m. to 6 p.m. (Issue does not have to be current. Further KURIER copies are also available free of charge on site. Please bring your mouth and nose protection for safety reasons).  


SHOW OFF WITH MASK

After weeks in a sweat suit: Put on your coolest clothes and your most original mouth-nose protection. Make a selfie in the exhibition and post your fashion statement with the hashtag #MAKfashionmask on Instagram or send us an Instagram direct message via @mak_vienna.
 
A MAK jury will select 10 winners from all the photos posted and sent in, who will each receive an annual ticket and a MAK goodie.
 

Participating Designers

___fabrics interseason, AND_i , Andreas Kronthaler, Arthur Arbesser, ASSASYN, Atil Kutoglu, Awareness & Consciousness, Bless, BRANDMAIR, Carol Christian Poell, Carolin Holzhuber, Christoph Rumpf, Claudia Rosa Lukas, DEMIAN, Edwina Hörl, Eric Rainer, EVA BLUT, FATEEVA, Femme Maison, Flora Miranda, FLorian Jewelry, George Bezani, GON, Gregor Pirouzi, Hartmann Nordenholz, Helmut Lang, House of the very island’s, Jana Wieland, Karin Bergmayer, Kenneth Ize, Ledea Muard, Lena Hoschek, Leos, Ludwig Reiter, Macchu Picchu, Marc Thomas Merz, Marina Hoermanseder, Mark Baigent, Markus Strasser, Maximilian Rittler, meshit, Michaela Buerger, MICHEL MAYER, Modus Vivendi, Mühlbauer, Natalie Zipfl, ODEEH, pelican avenue, Petar Petrov, Peter Pilotto, Rani Bageria, Robert La Roche, rosa mosa, Rubin & Chapelle, Rudi Gernreich, SAGAN Vienna, Schella Kann, SEMI DEI, Sissy Pink, Sonja Bischur, SUSANNE BISOVSKY, Thomas Kirchgrabner, Ute Ploier, Wendy&Jim
 

Participating Photographers

Christian Anwander, Conny de Beauclair, Andreas H. Bitesnich, Anna Blau, Bela Borsodi, Michael Dürr, Marina Faust, Lukas Gansterer, Peter Garmusch, Irina Gavrich, Mark Glassner, Yasmina Haddad, Gerhard Heller, Anaïs Horn, Raphael Just, Jakob Lena Knebl, Bettina Komenda, Rudi Molacek, Markus Morianz, Stefanie Moshammer, Elsa Okazaki, Günter Parth, Bernd Preiml, Rafaela Pröll, Hanna Putz, Peter Rigaud, Markus Rössle, Elfie Semotan, Daliah Spiegel, Udo Titz, Helga Traxler, Esther Vörösmarty, Jork Weismann, Erwin Wurm, Wolfgang Zac, Maria Ziegelböck
 
Guest Curator: Ulrike Tschabitzer-Handler
Guest Co-Curator: Andreas Bergbaur
Scientific Advisor: Brigitte Winkler
Exhibition Architecture: Gregor Eichinger
 

Cooperation partner

Logo University of Applied Arts


Main Sponsor

Logo Steffl


Premium Media Partners

Logo flair       


 Logo HOME


Media Partner

Logo Kurier


Kindly supported by

Logo intimissimi               Logo Vöslauer


Logo Ton&Bild                    Logo Bertram K


Logo Yves Saint Laurent             Logo Urban Decay


Logo zalando                          Logo Notorious Mag


Program (11 Events)

Wed, 15.07.2020 10.15 am
MINI MAK

MINI MAK SUMMER VACATION ACTIVITIES 2020

With big steps through the museum!
MINI MAK SUMMER VACATION ACTIVITIES 2020
Accompany MINI MAK into the world of Austrian fashion: button and collar, hat, trousers, dress and costume. Let yourself be inspired and show us your very own favourite outfit! Afterwards come with us to the MAK DESIGN LAB on a search for past and future. 
 
Tue, 7 – Fri, 10 July 2020 and
Tue, 14 – Fri, 17 July 2020
Start: 10:15 a.m.
Duration: ca. 1,5 hours

Attendance fee per child: € 3,50

In context of the wienXtra-Ferienspiel

1459977554986
Wed, 15.07.2020 4.00 pm

Curator-Guided Tour Show Off

Curator-Guided Tour Show Off
Curator-Guided Tour with Guest Curator Andreas Bergbaur through the exhibition SHOW OFF: Austrian Fashion Design

REGISTRATION
Limited number of participants (25 persons): registration is absolutely necessary
 
PROTECTIVE MEASURES
The general protective measures for the museum visit also apply during the tour.
Further information here
 
HEADPHONES
If possible, please bring your own headphones for the tour.
 
FEE FOR GUIDED TOUR 
€ 3,50
 
MEETING PLACE
MAK Columned Main Hall

1459977553881
Thu, 16.07.2020 10.15 am
MINI MAK

MINI MAK SUMMER VACATION ACTIVITIES 2020

With big steps through the museum!
MINI MAK SUMMER VACATION ACTIVITIES 2020
Accompany MINI MAK into the world of Austrian fashion: button and collar, hat, trousers, dress and costume. Let yourself be inspired and show us your very own favourite outfit! Afterwards come with us to the MAK DESIGN LAB on a search for past and future. 
 
Tue, 7 – Fri, 10 July 2020 and
Tue, 14 – Fri, 17 July 2020
Start: 10:15 a.m.
Duration: ca. 1,5 hours

Attendance fee per child: € 3,50

In context of the wienXtra-Ferienspiel

1459977554986
Thu, 16.07.2020 6.30 pm
Zoom Talk on Facebook

SHOW OFF Stories

Fri, 17.07.2020 10.15 am
MINI MAK

MINI MAK SUMMER VACATION ACTIVITIES 2020

With big steps through the museum!
MINI MAK SUMMER VACATION ACTIVITIES 2020
Accompany MINI MAK into the world of Austrian fashion: button and collar, hat, trousers, dress and costume. Let yourself be inspired and show us your very own favourite outfit! Afterwards come with us to the MAK DESIGN LAB on a search for past and future. 
 
Tue, 7 – Fri, 10 July 2020 and
Tue, 14 – Fri, 17 July 2020
Start: 10:15 a.m.
Duration: ca. 1,5 hours

Attendance fee per child: € 3,50

In context of the wienXtra-Ferienspiel

1459977554986
+


Media

MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© Ditz Fejer/MAK
Graphic design: brand unit, Photo © Henrik Blomqvist
Schella Kann, leather outfit, FW 92
© Rudi Molacek
Marina Hoermanseder, Hour Glass Vase 1, FW 15/16
Model: Irma Spies
Styling: Nina Petters
Hair and Make Up: Patrick Glatthaar
Art Direction & Graphic Design: Esther Schwarz
Postproduction: px1 Berlin
Location: GDR museum apartment
© Stefan Armbruster
Carolin Holzhuber, SYNCHRONICITY_SYNC 6, Synchronicity FW 19/20
© Warren Du Preez and Nick Thornton Jones
Susanne Bisovsky, viennesechiccaoutchouc no. 2, August 2014
© Wolfgang Pohn
Marina Hoermanseder, Bubble Vase 1, FW 17/18
Model: Paulina King
Styling: Nina Petters
Hair and Make Up: Patrick Glatthaar
Art Direction & Graphic Design: Esther Schwarz
Postproduction: Maximilian Attila Bartsch
© Maximilian Attila Bartsch
Carolin Holzhuber, SYNCHRONICITY_SYNC 2, Synchronicity FW 19/20
© Warren Du Preez and Nick Thornton Jones
Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 18/19
© Juergen Teller
Andreas Kronthaler for Vivienne Westwood, Advertising Campaign, FW 17/18
© Juergen Teller
Arthur Arbesser, FW 17/ 18, LOOK 20
© Yannis Vlamos
Arthur Arbesser, SS 19, LOOK 13
© Henrik Blomqvist
Arthur Arbesser, FW 19/20, LOOK 12
© Henrik Blomqvist
FEMME MAISON N° 10, Long Garden Dress, SS 18
© Sia A.P. Kermani / FEMME MAISON
Peter Pilotto, FW 16, Look 04
© Dan Lecca
Peter Pilotto, SS 19, Look 38
© Dan Lecca
Rani Bageria, Rani Boots 2013–20
© Rani Bageria
MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© eSeL.at - Lorenz Seidler
Wendy & Jim (Helga Ruthner und Hermann Fankhauser), Portrait for Purple Magazine, 2018
© Luise Hardegg Brammertz
FATEEVA x POTF – New Essentials: Game 6
DEF04 Sneaker, 2019
© POTF – Picture On The Fridge
Ute Ploier, MANMACHINE
© Günter Parth
Ute Ploier, MANMACHINE
© Günter Parth
AND_I, Maximus Skull Mask, SS 16, 2015
© Felix Vratny
AND_I, Triangle dress, RAW SS 20, 2019
© Felix Vratny
Rudi Gernreich, The Original Thong, 2019
Model: Kerolyn Soares
© Photo: Oliver Hadlee Pearch
Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern
Rudi Gernreich, The Original Thong, Triangle Jacquard Knit Top, 2019
Model: Kerolyn Soares
© Photo: Oliver Hadlee Pearch
Courtesy of Rudi Gernreich LLC, New York und Rudi Gernreich GmbH, Luzern
Rudi Gernreich, Wollstrickkleid, Autumn 1971
Model: Peggy Moffitt
© Photograph: William Claxton
Courtesy of Demont Photo Management
Helmut Lang, SS 01 Advertisement
© Inez and Vinoodh
Helmut Lang, FW 03/04
© Inez and Vinoodh
Helmut Lang, FW 04/05
V-strap sandal in horsehair and suede
© hl-art
Helmut Lang, SS 04
© hl-art
MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© eSeL.at - Lorenz Seidler
MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© Ditz Fejer/MAK
MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© Ditz Fejer/MAK
MAK Exhibition View, 2020
SHOW OFF. Austrian Fashion Design
MAK Exhibition Hall
© Ditz Fejer/MAK
SHOW OFF with mask: Take part and win!
SHOW OFF with mask: Take part and win!
SHOW OFF with mask: Take part and win!